The following statement was attributed to VP of external relations Larry Burns on the UT website this past week:
Branding…what is it?
Hello friends. As you know, the term ” Branding” has become an extremely popular marketing concept for all types of organizations and businesses. Two of the most prominent and well-known brands in the world are “Coke” and “Polo”. What exactly is a “Brand” and how does that relate to The University of Toledo.
Bloggie thinks this is an excellent question. A cookie and a big cash bonus to Mr. Burns for astuteness!
And indeed, under the Jacobs administration the university’s innumerable VPs, working alongside the president, have been hard at work developing a Presidential UT Brand that truly stands out in the community, in the state of Ohio and, increasingly, even nationally.